Big, gaudy, over the top, shiny gold boyfriend watches are the rage right now! I complained and complained and found a reasonable watch. Let's be clear, being a recessionista in this world I could not afford the Michael Kors (pic) that I really wanted. $250 is extreme for me when I could buy a pair of shoes but I found mine at Target. Yup target. Rihanna beat us all because she actually started rocking her gold men's watch a couple years back.