Friday, April 2, 2010

Chicago based lets you design a unique handbag

Isnt that bag gorgeous?! To think you can actually create one similar OR design a complete new one to your liking! Yes I said design.
Web store was started on the premise that consumers want to get in on the fun of designing their own handbags.

Founders Laura Kofoid and Grace Tsao-Wu are entrepreneurs with experience in retail and packaged goods.

"Our tag line is 'Be your own brand,'" Kofoid said of Laudi Vidni, which is "individual" spelled backward. "We set out to transform the handbag space and create something that gives you a viable alternative to luxury or high-end bags."

The company offers eight silhouettes, 40 leathers and a variety of trim options. About 10,000 combinations are possible.

Each Laudi Vidni bag is made to order in Chicago and arrives in three to four weeks. Prices range from $85 for a wristlet to $495 for a shoulder bag in a basic leather to $795 for the biggest bag in premium leather.

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